The McDonaldization of society :
Ritzer, George,
The McDonaldization of society : into the digital age / George Ritzer. - Ninth edition. - Los Angeles : SAGE, 2018. - 272 pages ; 23 cm
Previous edition: Los Angeles, California: SAGE, 2015.
The fast-food business, most notably McDonalds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of McDonalds, the author draws on the theories of Weber to produce a social critique.
9781544327549 (pbk.) : £45.99
Social structure--United States.
Management--Social aspects--United States.
Fast food restaurants--Social aspects--United States.
Society.
United States--Social conditions--1980-
The McDonaldization of society : into the digital age / George Ritzer. - Ninth edition. - Los Angeles : SAGE, 2018. - 272 pages ; 23 cm
Previous edition: Los Angeles, California: SAGE, 2015.
The fast-food business, most notably McDonalds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of McDonalds, the author draws on the theories of Weber to produce a social critique.
9781544327549 (pbk.) : £45.99
Social structure--United States.
Management--Social aspects--United States.
Fast food restaurants--Social aspects--United States.
Society.
United States--Social conditions--1980-
