Influencing attitudes and changing behavior :

Zimbardo, Philip G.

Influencing attitudes and changing behavior : an introduction to method, theory, and applications of social control and personal power / Philip G. Zimbardo, Ebbe B. Ebbesen, Christina Maslach. - 2nd ed. - Reading, Mass. ; London : Addison-Wesley, 1977. - xv, 271p : ill., facsims., forms, ports. ; 24 cm. - Topics in social psychology .

Previous ed.: 1969.

0201087960 9780201087963


Attitude change.