The business model book /
Bock, Adam J.,
The business model book / Adam J. Bock, Gerard George. - Harlow, England : Pearson Education, 2017. - xxxiii, 257 pages : illustrations (black and white) ; 22 cm
Formerly CIP.
Includes bibliographical references and index.
Great business models drive rapid growth; bad business models can doom the most promising ventures. 'Brilliant Business Models' clearly shows you how to create, test, adapt and innovate successful and approapriate business models in any business context.
9781292135700 £14.99
Business planning.
Strategic planning.
The business model book / Adam J. Bock, Gerard George. - Harlow, England : Pearson Education, 2017. - xxxiii, 257 pages : illustrations (black and white) ; 22 cm
Formerly CIP.
Includes bibliographical references and index.
Great business models drive rapid growth; bad business models can doom the most promising ventures. 'Brilliant Business Models' clearly shows you how to create, test, adapt and innovate successful and approapriate business models in any business context.
9781292135700 £14.99
Business planning.
Strategic planning.
