Buy this book :

Buy this book : studies in advertising and consumption / edited by Mica Nava [and three others]. - 1 online resource (369 pages) : illustrations

Includes bibliographical references and index.

0415141311 (hardback) 041514132X (pbk.) 9780415141314 9781315004853 (e-book) 9781136181726 (Proquest Ebook Central)

1540781 Proquest Ebook Central


Advertising--Social aspects.
Consumer behavior.
Consumption (Economics)--Social aspects.