Record label marketing
Hutchison, Thomas W.
Record label marketing [electronic resource] / Tom Hutchison, Amy Macy, Paul Allen. - 2nd ed. - xii, 449 p. : ill.
Formerly CIP.
Includes bibliographical references and index.
Provides in-depth information on corporate marketing processes, combining marketing theory with the 'how to' practised in marketing war rooms. This book is illustrated with figures, tables, graphs, and glossaries. It is for professionals and students, and also offers a useful overview of the music industry. Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. Record Label Marketing.* Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool* Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels* Offers insight into how successful labels use videos, promotional touring, and special products to build revenue* Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities* Reveals how labels are managing within their transitional digital industry* Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780240813936 (e-book)
2009025114
Music trade.
Sound recordings--Marketing.
Sound recording industry.
Computers and IT
Audio processing
Sales & marketing
Music industry
Music
Acoustic & sound engineering
Electronic books.
Record label marketing [electronic resource] / Tom Hutchison, Amy Macy, Paul Allen. - 2nd ed. - xii, 449 p. : ill.
Formerly CIP.
Includes bibliographical references and index.
Provides in-depth information on corporate marketing processes, combining marketing theory with the 'how to' practised in marketing war rooms. This book is illustrated with figures, tables, graphs, and glossaries. It is for professionals and students, and also offers a useful overview of the music industry. Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. Record Label Marketing.* Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool* Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels* Offers insight into how successful labels use videos, promotional touring, and special products to build revenue* Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities* Reveals how labels are managing within their transitional digital industry* Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780240813936 (e-book)
2009025114
Music trade.
Sound recordings--Marketing.
Sound recording industry.
Computers and IT
Audio processing
Sales & marketing
Music industry
Music
Acoustic & sound engineering
Electronic books.
