Marketing for hospitality and tourism
Kotler, Philip,
Marketing for hospitality and tourism [electronic resource] : Philip R. Kotler, John T. Bowen and James Makens. - Sixth edition. Pearson new international edition. - ii, 630 pages : illustrations (black and white, and colour) - Pearson custom library . - Pearson custom library. .
Previous edition: 2010.
Includes bibliographical references and index.
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781292033556 (e-book)
Hospitality industry.
Tourism.
Marketing.
Travel and Tourism.
Sales & marketing
Retail & wholesale industries
Hospitality & service industries
Electronic books.
Marketing for hospitality and tourism [electronic resource] : Philip R. Kotler, John T. Bowen and James Makens. - Sixth edition. Pearson new international edition. - ii, 630 pages : illustrations (black and white, and colour) - Pearson custom library . - Pearson custom library. .
Previous edition: 2010.
Includes bibliographical references and index.
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness. For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781292033556 (e-book)
Hospitality industry.
Tourism.
Marketing.
Travel and Tourism.
Sales & marketing
Retail & wholesale industries
Hospitality & service industries
Electronic books.
