Marketing for tourism.
Holloway, J. Christopher.
Marketing for tourism. [electronic resource] / - 4th ed. / J. Christopher Holloway. - Harlow : Financial Times Prentice Hall, 2004. - xvii, 510 p., [16] p. of plates : ill., facsims. (chiefly col.)
Previous ed.: Harlow: Longman, 1995.
Includes bibliographical references (p. 494-497) and index.
This book is designed to be read by students and other starting out their careers in the travel and tourism business. It is ideally suited to those studying for General National Vocational Qualifications in Leisure and Tourism at levels 3 and 4, as well as those on Higher National Diploma (HND) courses. The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. A number of in-depth case studies complement a strong pedagogical structure throughout the book, including learning objectives, illustrations and examples, and end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on marketing for tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781405871143 (e-book)
Tourism--Marketing.
Travel and Tourism.
Sales & marketing
Electronic books.
Marketing for tourism. [electronic resource] / - 4th ed. / J. Christopher Holloway. - Harlow : Financial Times Prentice Hall, 2004. - xvii, 510 p., [16] p. of plates : ill., facsims. (chiefly col.)
Previous ed.: Harlow: Longman, 1995.
Includes bibliographical references (p. 494-497) and index.
This book is designed to be read by students and other starting out their careers in the travel and tourism business. It is ideally suited to those studying for General National Vocational Qualifications in Leisure and Tourism at levels 3 and 4, as well as those on Higher National Diploma (HND) courses. The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. A number of in-depth case studies complement a strong pedagogical structure throughout the book, including learning objectives, illustrations and examples, and end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on marketing for tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781405871143 (e-book)
Tourism--Marketing.
Travel and Tourism.
Sales & marketing
Electronic books.
