Starting a successful business your guide to setting up your dream start-up, controlling its finances and managing its operations /

Morris, M. J.

Starting a successful business your guide to setting up your dream start-up, controlling its finances and managing its operations / [electronic resource] : Michael J. Morris. - 8th edition. - xii, 261 pages : illustrations (black and white) - Business success . - Business success. .

Previous edition: 2011. Includes index.

The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This edition is your definitive guide to setting up a business that will thrive. The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of Starting a Successful Business is your definitive guide to setting up a business that will thrive. Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.




Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.

9780749480875 (e-book)


New business enterprises.
Business planning.
Small business--Management.
Business and Management.
Business & Management
Entrepreneurship
Small businesses & self-employed
Advice on careers & achieving success


Electronic books.