Marketing planning a global perspective /
Hollensen, Svend.
Marketing planning a global perspective / [electronic resource] / Svend Hollensen. - Maidenhead : McGraw-Hill Education, 2004. - 350 p.
Svend Hollensen presents a guide to marketing with a global perspective. The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780077126087 (e-book)
Marketing--Planning.
Business and Management.
Business & Management
Sales & marketing
Electronic books.
Marketing planning a global perspective / [electronic resource] / Svend Hollensen. - Maidenhead : McGraw-Hill Education, 2004. - 350 p.
Svend Hollensen presents a guide to marketing with a global perspective. The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9780077126087 (e-book)
Marketing--Planning.
Business and Management.
Business & Management
Sales & marketing
Electronic books.
