The media economy /
Albarran, Alan B.,
The media economy / Alan B. Albarran. - Second edition. - New York : Routledge, 2017. - x, 210 pages : illustrations (black and white) ; 23 cm. - Media management and economics series . - Media management and economics series. .
Previous edition: 2010.
Includes bibliographical references and index.
This volume emphasises the key drivers and concepts associated with the media economy, and explores the relevant theories and application of these theories to study and analyse the media economy.
9781138886087 (pbk.) : £44.99 No price
Mass media--Economic aspects.
Industry.
The media economy / Alan B. Albarran. - Second edition. - New York : Routledge, 2017. - x, 210 pages : illustrations (black and white) ; 23 cm. - Media management and economics series . - Media management and economics series. .
Previous edition: 2010.
Includes bibliographical references and index.
This volume emphasises the key drivers and concepts associated with the media economy, and explores the relevant theories and application of these theories to study and analyse the media economy.
9781138886087 (pbk.) : £44.99 No price
Mass media--Economic aspects.
Industry.
