Brand management : co-creating meaningful brands /
Beverland, Michael,
Brand management : co-creating meaningful brands / Michael Beverland. - London : SAGE, 2018. - xvi, 400 pages : illustrations (black and white, and colour) ; 24 cm
Includes Internet access.
Includes bibliographical references and index.
This title presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
9781473951983 (pbk.) : £43.99
Branding (Marketing)
Brand name products.
Business and Management.
Brand management : co-creating meaningful brands / Michael Beverland. - London : SAGE, 2018. - xvi, 400 pages : illustrations (black and white, and colour) ; 24 cm
Includes Internet access.
Includes bibliographical references and index.
This title presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
9781473951983 (pbk.) : £43.99
Branding (Marketing)
Brand name products.
Business and Management.
