Sports business management : decision making around the globe /
Foster, George, 1948-
Sports business management : decision making around the globe / George Foster, Norm O'Reilly, Antonio D�avila. - Second edition. - London : Routledge, 2020. - 638 pages : illustrations (black and white, and colour)
Previous edition: 2016.
Includes bibliographical references and index.
This title equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.
9780367356064 (pbk.) : �88.99
Sports administration.
Sports--Marketing.
Sport.
Sports business management : decision making around the globe / George Foster, Norm O'Reilly, Antonio D�avila. - Second edition. - London : Routledge, 2020. - 638 pages : illustrations (black and white, and colour)
Previous edition: 2016.
Includes bibliographical references and index.
This title equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.
9780367356064 (pbk.) : �88.99
Sports administration.
Sports--Marketing.
Sport.
