Social media marketing /
Tuten, Tracy L., 1967-
Social media marketing / Tracy L. Tuten. - 4th edition. - xiii, 466 pages : illustrations ; 25 cm
Previous edition: 2018.
Includes bibliographical references and index.
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
9781529731989 (pbk.) : £52.99
Internet marketing.
Internet advertising.
Online social networks.
Social media.
Business and Management.
Social media marketing / Tracy L. Tuten. - 4th edition. - xiii, 466 pages : illustrations ; 25 cm
Previous edition: 2018.
Includes bibliographical references and index.
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
9781529731989 (pbk.) : £52.99
Internet marketing.
Internet advertising.
Online social networks.
Social media.
Business and Management.
