How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals.
Westwood, John.
How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals. [electronic resource]. - 7th ed. - London : Kogan Page, 2022. - 0 p. - Creating Success .
Chapter - 01: Introduction; Chapter - 02: Situation analysis - The marketing audit; Chapter - 03: Objectives; Chapter - 04: Strategies and action plans; Chapter - 05: The distribution plan; Chapter - 06: The advertising and promotions plan; Chapter - 07: Costs and budgets; Chapter - 08: Writing the plan; Chapter - 09: Presenting the plan, follow-up and revision Chapter - 10: Mini-plans and quick plansChapter - 11: Appendix - Marketing plan for the UK market
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
Electronic reproduction.
Available via World Wide Web.
Mode of access: World Wide Web.
9781398605688 (print) 9781398605695 (electronic bk.)
Electronic books.
How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals. [electronic resource]. - 7th ed. - London : Kogan Page, 2022. - 0 p. - Creating Success .
Chapter - 01: Introduction; Chapter - 02: Situation analysis - The marketing audit; Chapter - 03: Objectives; Chapter - 04: Strategies and action plans; Chapter - 05: The distribution plan; Chapter - 06: The advertising and promotions plan; Chapter - 07: Costs and budgets; Chapter - 08: Writing the plan; Chapter - 09: Presenting the plan, follow-up and revision Chapter - 10: Mini-plans and quick plansChapter - 11: Appendix - Marketing plan for the UK market
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
Electronic reproduction.
Available via World Wide Web.
Mode of access: World Wide Web.
9781398605688 (print) 9781398605695 (electronic bk.)
Electronic books.
