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The design dimension :

Lorenz, Christopher, 1946-

The design dimension : product strategy and the challenge of global marketing / Christopher Lorenz. - Oxford : Basil Blackwell, 1986. - xi,167p : ill. ; 24 cm.

ISBN: 0631137475 9780631137474

Subjects--Topical Terms:
New products.
Design, Industrial.
Marketing.

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