Normal view MARC view ISBD view

Rose, Frank, 1949-

The art of immersion how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose. - 1st ed. - New York : W.W. Norton & Co., c2011. - 1 online resource (354 p.)

Includes bibliographical references (p. 321-333) and index.

ISBN: 9780393080797

Source: 7170985 Proquest Ebook Central

Subjects--Topical Terms:
Internet entertainment industry--Social aspects.
Internet entertainment--Social aspects.
Internet marketing--Social aspects.
Entertainment computing--Social aspects.
Internet--Social aspects.

Index Terms--Genre/Form:
Electronic books.