The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories /
Rose, Frank, 1949-
The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose. - [New ed.]. - xx, 354 pages ; 21 cm.
Previous ed.: 2011.
Includes bibliographical references and index.
This is a field guide to the visionaries - and the fans - who are reinventing the art of storytelling.
9780393341256 (pbk.) : £11.99
Internet entertainment industry--Social aspects--United States.
Internet entertainment--Social aspects--United States.
Internet marketing--Social aspects--United States.
Entertainment computing--Social aspects--United States.
Storytelling in mass media.
Society.
The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose. - [New ed.]. - xx, 354 pages ; 21 cm.
Previous ed.: 2011.
Includes bibliographical references and index.
This is a field guide to the visionaries - and the fans - who are reinventing the art of storytelling.
9780393341256 (pbk.) : £11.99
Internet entertainment industry--Social aspects--United States.
Internet entertainment--Social aspects--United States.
Internet marketing--Social aspects--United States.
Entertainment computing--Social aspects--United States.
Storytelling in mass media.
Society.
