Business analytics methods, models, and decisions /

Evans, James R. 1950-

Business analytics methods, models, and decisions / [electronic resource] : James R. Evans. - Third edition. Global edition. - 1 online resource (704 pages) : illustrations (colour)

This edition also issued in print: 2021. Previous edition issued in print: 2017. Includes index.

A balanced and holistic approach to business analytics 'Business Analytics', teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organisations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions.

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Business intelligence.
Strategic planning.
Business and Management.
Business & Management