Integrated marketing communications / (Record no. 16459)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00875cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 178115 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170630132052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 950106s1993 xxu 000 0 eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844233633 : |
| Terms of availability | CIP entry |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780844233635 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UK-BfC)0844233633 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 91044518 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | UK-LoTVU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Don E. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| Statement of responsibility, etc. | Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood, Ill. : |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 218p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tannenbaum, Stanley I. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lauterborn, Robert F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Hockney Library | Hockney Library | Library Store (Please ask to see) | 18/06/2002 | 658.802/SCH | 7411227850 | 30/06/2017 | 30/06/2017 | 2 week loan |
