Marketing management and strategy. (Record no. 31472)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01323cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 313131 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200825160355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060420s2006 enka b 000 0 eng| |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA592236 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273693987 (pbk.) : |
| Terms of availability | £38.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273693980 (pbk.) : |
| Terms of availability | £38.99 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UK-BfC)0273693980 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Uk)013325994 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Modifying agency | UkOxU |
| -- | Uk |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doyle, Peter, |
| Dates associated with a name | 1943 June 23-2003. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management and strategy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. / |
| Remainder of edition statement | Peter Doyle and Philip Stern. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Financial Times Prentice Hall, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 446 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2002. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stern, Philip, |
| Dates associated with a name | 1954- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress |
| 997 ## - | |
| -- | Also available as an electronic book. |
| -- | http://shibboleth.bradfordcollege.ac.uk:2048/login?qurl=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781405871808 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Hockney Library | Hockney Library | Library Store (Please ask to see) | 16/11/2006 | 38.99 | 1 | 2 | 658.8/DOY | 7411752807 | 02/01/2018 | 10/11/2017 | 38.99 | 30/06/2017 | 2 week loan |
