Brand apart : (Record no. 31936)

MARC details
000 -LEADER
fixed length control field	01247cam a22002657a 4500
001 - CONTROL NUMBER
control field	314602
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170630133236.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	050923s2005 xxu 000 0 eng\|\|
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0929837258 :
Terms of availability	29.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780929837253
035 ## - SYSTEM CONTROL NUMBER
System control number	(UK-BfC)0929837258
040 ## - CATALOGING SOURCE
Modifying agency	UkLcDMU
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Duffy, Joe.
245 10 - TITLE STATEMENT
Title	Brand apart :
Remainder of title	insights on the art of creating a distinctive brand voice /
Statement of responsibility, etc.	[Joe Duffy].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	One Club,
Date of publication, distribution, etc.	2005.
300 ## - PHYSICAL DESCRIPTION
Extent	190 p. :
Other physical details	ill. ;
Dimensions	22 x 31 cm.
520 ## - SUMMARY, ETC.
Summary, etc.	Offers case studies of famous brands, such as Harley Davidson, Starbucks, Nike and explores how their brand images were built using a combination of marketing, advertising and design. Designed by Duffy and Partners, this book features colour images and contains interviews with the clients and designers and creatives behind the famous campaigns.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
General subdivision	Design.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Duffy & Partners.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	Do not suppress

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type
		Other/Generic Classification Scheme			Hockney Library	Hockney Library	Main Floor	13/07/2006	29.99	2	5	741.6/DUF	7411189487	29/04/2021	26/04/2021	29.99	30/06/2017	2 week loan

Brand apart : (Record no. 31936)

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