Marketing strategies (Record no. 37017)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01537cam a2200409 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 337642 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180521115051.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr zn | |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080902s2007 enk sb ||1|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9786611552459 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9780273706748 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 6611552456 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UK-RwCLS)cis8784925 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 155245 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UK-RwCLS |
| 050 14 - Library of Congress Classification | |
| Library of Congress Class mark | HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Ranchhod, Ashok. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategies |
| Medium | [electronic resource] : |
| Subtitle | a contemporary approach / |
| Statement of responsibility, etc | Ashok Ranchhod and Calin Guru. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Harlow : |
| Publisher | Pearson Education, |
| Date | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xxi, 415 p. |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Title from e-book title screen (viewed September 2, 2008). |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2004. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing research. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Guri, Calin. |
| 710 ## - ADDED CORPORATE NAME | |
| Added corporate author | Ebook Central. |
| 856 40 - ONLINE RESOURCE | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/bradfordcollege-ebooks/detail.action?docID=5136560">https://ebookcentral.proquest.com/lib/bradfordcollege-ebooks/detail.action?docID=5136560</a> |
| Public note | Click here to access. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | UK : |
| Agency responsible for reproduction | MyiLibrary, |
| Date of reproduction | 2008 |
| Note about reproduction | Available via World Wide Web. |
| -- | Access may be limited to MIL affiliated libraries. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available online | Online Library | Online Library | Online Resources | 07/01/2009 | Ebook Central | 30/06/2017 | 30/06/2017 | E-book |
