Business-to-business marketing : (Record no. 40891)

MARC details
000 -LEADER
fixed length control field	01511nam a2200361 a 4500
001 - CONTROL NUMBER
control field	352766
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170630133945.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110131s2011 maua f 001 0 eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780132479059 (pbk.) :
Terms of availability	£44.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0132479052 (pbk.) :
Terms of availability	£44.99
035 ## - SYSTEM CONTROL NUMBER
System control number	()0132479052
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Transcribing agency	StDuBDS
Modifying agency	UK-BfC
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Vitale, Robert P.
245 10 - TITLE STATEMENT
Title	Business-to-business marketing :
Remainder of title	analysis and practice /
Statement of responsibility, etc.	Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.
250 ## - EDITION STATEMENT
Edition statement	International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston, [Mass.] ;
--	London :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	c2011.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxi, 512 p. :
Other physical details	ill. ;
Dimensions	23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc.	Written from a practical perspective, 'Business to Business Marketing' helps students with limited marketing experience understand the concepts in business-to-business marketing.
521 ## - TARGET AUDIENCE NOTE
Target audience note	Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Industrial marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	eflch
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Giglierano, Joseph J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Pfoertsch, Waldemar.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	Do not suppress

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
		Other/Generic Classification Scheme			Hockney Library	Hockney Library	Library Store (Please ask to see)	15/10/2010	44.99	658.804/VIT	7412005312	30/06/2017	44.99	30/06/2017	2 week loan

Business-to-business marketing : (Record no. 40891)

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