Marketing plans : (Record no. 44102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01151nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 361337 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170630134231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120208s2012 enka 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119943136 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119943132 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UK-RwCLS)9781119943136 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UK-RwCLS |
| Transcribing agency | UK-RwCLS |
| Modifying agency | UK-BfC |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M33 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans : |
| Remainder of title | a complete guide in pictures / |
| Statement of responsibility, etc. | Malcolm McDonald and Peter Morris. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 162 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: The marketing plan in colour : a pictorial guide for managers. Elsevier, 2004. |
| 500 ## - GENERAL NOTE | |
| General note | Based on: Marketing plans : how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson. Wiley. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning |
| Form subdivision | Comic books, strips, etc. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| Title of a work | Marketing plan in colour. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morris, Peter, |
| Dates associated with a name | 1937- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Hockney Library | Hockney Library | DHB Main Collection | 21/02/2012 | 16.95 | 5 | 54 | 658.8/MAC | 7412041041 | 18/01/2024 | 14/12/2023 | 16.95 | 30/06/2017 | 2 week loan |
