Marketing : (Record no. 45210)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01765nam a2200433 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 364148 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170630134324.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120402s2012 enka f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273762607 (pbk.) : |
| Terms of availability | £42.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273762605 (pbk.) : |
| Terms of availability | £42.99 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (StDuBDS)0273762605 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | UK-BfC |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | eflch |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | Gary Armstrong ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 603 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2009. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Specialized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and Management. |
| Source of heading or term | eflch |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harker, Michael. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brennan, Ross. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Hockney Library | Hockney Library | Library Store (Please ask to see) | 28/09/2012 | 42.99 | 1 | 3 | 658.8/MAR | 7412069108 | 30/11/2017 | 12/10/2017 | 42.99 | 30/06/2017 | 2 week loan | ||||
| Other/Generic Classification Scheme | Hockney Library | Hockney Library | Main Floor | 28/09/2012 | 42.99 | 7 | 14 | 658.8/MAR | 7412069086 | 23/09/2022 | 17/09/2021 | 42.99 | 30/06/2017 | 2 week loan | ||||
| Other/Generic Classification Scheme | Hockney Library | Hockney Library | Main Floor | 28/09/2012 | 42.99 | 5 | 12 | 658.8/MAR | 7412069078 | 23/09/2022 | 23/10/2019 | 42.99 | 30/06/2017 | 2 week loan |
