Essentials of marketing / (Record no. 45244)

MARC details
000 -LEADER
fixed length control field	02014nam a22004818a 4500
001 - CONTROL NUMBER
control field	364186
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170630134327.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100914s2013 enk f 001 0 eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273727729 (pbk.) :
Terms of availability	£39.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0273727729 (pbk.) :
Terms of availability	£39.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273727644
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0273727648
035 ## - SYSTEM CONTROL NUMBER
System control number	()0273727729
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Transcribing agency	StDuBDS
Modifying agency	UK-BfC
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Brassington, Frances.
245 10 - TITLE STATEMENT
Title	Essentials of marketing /
Statement of responsibility, etc.	Frances Brassington, Stephen Pettitt.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Harlow :
Name of publisher, distributor, etc.	Financial Times Prentice Hall,
Date of publication, distribution, etc.	2013.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 608 p. :
Other physical details	ill. ;
Dimensions	26 cm. +
Accompanying material	1 Internet access card.
500 ## - GENERAL NOTE
General note	Previous ed.: 2007.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc.	Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
521 ## - TARGET AUDIENCE NOTE
Target audience note	Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	eflch
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Pettitt, Stephen.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	Do not suppress

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type
Other/Generic Classification Scheme	Hockney Library	Hockney Library	Library Store (Please ask to see)	19/02/2013	42.99	2	2	658.8/BRA	741214018X	15/12/2017	20/11/2017	42.99	30/06/2017	2 week loan
Other/Generic Classification Scheme	Hockney Library	Hockney Library	Main Floor	19/02/2013	42.99	2	1	658.8/BRA	7412140198	23/09/2022	05/12/2018	42.99	30/06/2017	2 week loan
Other/Generic Classification Scheme	Hockney Library	Hockney Library	Main Floor	12/06/2013	42.99	3	12	658.8/BRA	7412141437	23/09/2022	19/11/2019	42.99	30/06/2017	2 week loan
Other/Generic Classification Scheme	Hockney Library	Hockney Library	Library Store (Please ask to see)	24/01/2017	42.99	1		658.8/BRA	7412229105	11/12/2017	04/12/2017	42.99	30/06/2017	2 week loan

Essentials of marketing / (Record no. 45244)

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