Principles of marketing : (Record no. 48021)

MARC details
000 -LEADER
fixed length control field	01861nam a2200445 i 4500
001 - CONTROL NUMBER
control field	370793
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170630134602.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130919s2014 enka f 001 0 eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780230392700 (pbk.) :
Terms of availability	£37.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0230392709
035 ## - SYSTEM CONTROL NUMBER
System control number	(StDuBDS)9780230392700
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Transcribing agency	StDuBDS
Description conventions	rda
Modifying agency	UK-BfC
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	eflch
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	23
245 00 - TITLE STATEMENT
Title	Principles of marketing :
Remainder of title	a value-based approach /
Statement of responsibility, etc.	edited by Ayantunji Gbadamosi, Ian K. Bathgate, Sonny Nwankwo.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Basingstoke, Hampshire :
Name of producer, publisher, distributor, manufacturer	Palgrave Macmillan,
Date of production, publication, distribution, manufacture, or copyright notice	2013.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvii, 400 pages :
Other physical details	illustrations (colour) ;
Dimensions	25 cm
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
336 ## - CONTENT TYPE
Content type term	still image
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc.	This is an engaging, introductory textbook designed to help students understand the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
521 ## - TARGET AUDIENCE NOTE
Target audience note	Specialized.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	eflch
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Gbadamosi, Ayantunji,
Relator term	editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bathgate, Ian K.,
Relator term	editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Nwankwo, Sonny,
Relator term	editor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	Do not suppress

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type	Total Renewals
		Other/Generic Classification Scheme			Hockney Library	Hockney Library	Library Store (Please ask to see)	19/02/2014	37.99	1	658.8/PRI	7412151777	20/11/2017	22/09/2017	37.99	30/06/2017	2 week loan
		Other/Generic Classification Scheme			Hockney Library	Hockney Library	Library Store (Please ask to see)	26/02/2014	37.99	1	658.8/PRI	7412152331	19/12/2017	22/09/2017	37.99	30/06/2017	2 week loan	10

Principles of marketing : (Record no. 48021)

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