Marketing research : (Record no. 53135)

MARC details
000 -LEADER
fixed length control field	01324nam a2200313 a 4500
001 - CONTROL NUMBER
control field	387054
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170630135034.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120228s2012 enka 001 0 eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273725855 (pbk.) :
Terms of availability	£49.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0273725858 (pbk.) :
Terms of availability	£49.99
035 ## - SYSTEM CONTROL NUMBER
System control number	(StDuBDS)0273725858
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Transcribing agency	StDuBDS
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	eflch
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title	Marketing research :
Remainder of title	an applied approach.
250 ## - EDITION STATEMENT
Edition statement	4th ed. /
Remainder of edition statement	Naresh Malhotra, David Birks, Peter Wills.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Harlow :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	2012.
300 ## - PHYSICAL DESCRIPTION
Extent	xxiii, 1037 p. :
Other physical details	col. ill. ;
Dimensions	27 cm.
500 ## - GENERAL NOTE
General note	Previous ed.: 2007.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc.	This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	eflch
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Birks, David F.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Wills, Peter.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC	Do not suppress

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type
		Other/Generic Classification Scheme			Hockney Library	Hockney Library	DHB Library Store (Please ask to see)	06/05/2016	55.99	1	658.83/MAL	7412206997	22/09/2017	22/09/2017	55.99	30/06/2017	2 week loan

Marketing research : (Record no. 53135)

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