Advertising : (Record no. 56559)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01208nam a22003018i 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0020671090 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200513140308.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140916s2015 enka f 000|0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415535236 (pbk.) : |
| Terms of availability | £29.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| 050 #0 - Library of Congress Classification | |
| Library of Congress Class mark | HF5823 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Wharton, Chris |
| Titles and other words associated with a name | (Lecturer in advertising and media), |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Subtitle | critical approaches / |
| Statement of responsibility, etc | Chris Wharton. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Publisher | Routledge, |
| Date | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | x, 228 pages : |
| Other physical details | illustrations (black and white, and colour) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 336 ## - CONTENT TYPE | |
| Content type term | still image |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 520 8# - Summary | |
| Summary | This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Advertising. |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Business and Management. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 201412 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hockney Library | Hockney Library | Main Floor | 12/09/2017 | 3 | 37.99 | 1 | 3 | 659.1/WHA | 7412289914 | 15/09/2020 | 25/02/2020 | 37.99 | 12/09/2017 | 2 week loan |
