MARC details
| 000 -LEADER |
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| fixed length control field |
03079cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
GVRL5XFS |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MiFhGG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20181128135103.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr un ---uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130301s2013 miu obf 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781414499352 (electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
1414499353 (electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781414499284 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
1414499280 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)841582734 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UtOrBLW |
| Transcribing agency |
UtOrBLW |
| Modifying agency |
MiFhGG |
| 050 #4 - Library of Congress Classification |
|---|
| Library of Congress Class mark |
HF1416 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Gale business insights handbook of global marketing |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc |
Miranda Herbert Ferrara, project editor. |
| 246 30 - VARIANT TITLE |
|---|
| Title |
Business insights handbook of global marketing |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Physical description |
1 online resource (xiii, 352 p.) |
| 490 0# - SERIES TITLE |
|---|
| Series statement |
Gale business insights |
| 490 0# - SERIES TITLE |
|---|
| Series statement |
Gale virtual reference library |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - CONTENTS |
|---|
| Contents |
Building an international brand -- Determining the need/possibility for expansion to a global market : what makes a global brand? -- Benefits and risks of expansion to a global scale -- Entering the global marketplace -- Cost effectiveness of entering the global market : risk vs. reward -- International vs. domestic marketing plans -- Understanding an international market -- Languages of an emerging market -- Determining a market strategy for new target markets -- The cultural facade : knowing a culture from the inside out -- Segmenting a global market -- Emerging markets : where to focus the brand -- Identifying product opportunities within emerging markets -- Government barricades : establishing a presence in a more restrictive government -- NAFTA-EFTA-WTO : their impact on a global marketing plan -- Identifying legal issuse : taxes and insurance -- Diversification -- Global altruism - marketing to least developed countries (LDCs) -- Determining trustworthy intelligence -- Market entry strategies -- Product distribution : exporting vs. building in a new market -- Adjusting the marketing mix -- Competitive marketing -- The Internet and its effects on the global market -- Currency exchanges -- Impact of a global economic recession -- Managing a brand across multiple markets -- Measuring the global marketing effort -- Global brand success stories -- Global marketing failures. |
| 520 ## - Summary |
|---|
| Summary |
This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the topic of global marketing. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Export marketing |
| Form subdivision |
Handbooks, manuals, etc. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Export marketing |
| Form subdivision |
Case studies. |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
Ferrara, Miranda Herbert, 1950-, |
| Relator term |
editor. |
| 710 2# - ADDED CORPORATE NAME |
|---|
| Added corporate author |
Gale Group. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Title |
Gale business insights handbook of global marketing. |
| Place, publisher, and date of publication |
Detroit : Gale/Cengage Learning, 2013 |
| International Standard Book Number |
9781414499284 |
| 856 40 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
<a href="http://link.galegroup.com/apps/pub/5XFS/GVRL?sid=gale_marc&u=bilk_itc">http://link.galegroup.com/apps/pub/5XFS/GVRL?sid=gale_marc&u=bilk_itc</a> |
| Public note |
Click here to access |
| 260 ## - PUBLICATION INFORMATION |
|---|
| Place of publication |
Detroit : |
| Publisher |
Gale/Cengage Learning, |
| Date |
2013. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Record control number |
(DLC) 2013004129 |
| 912 ## - |
|---|
| -- |
5XFS |
