MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02838cam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
GVRL5XFV |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MiFhGG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20181128135103.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr un ---uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121213s2013 miua ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781414499383 (electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781414499314 (softcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
1414499310 (softcover) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)835647397 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UtOrBLW |
| Transcribing agency |
UtOrBLW |
| Modifying agency |
MiFhGG |
| 050 #4 - Library of Congress Classification |
|---|
| Library of Congress Class mark |
HF5415.1265 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Gale business insights handbook of social media marketing |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc |
Miranda Herbert Ferrara, project editor. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Physical description |
1 online resource (xiv, 431 p.) : |
| Other physical details |
ill. |
| 490 0# - SERIES TITLE |
|---|
| Series statement |
Gale business insights |
| 490 0# - SERIES TITLE |
|---|
| Series statement |
Gale virtual reference library |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - CONTENTS |
|---|
| Contents |
Building a case for social media -- Understanding social media and its effects -- Benefits of social media -- Creating a congruent social media marketing philosophy -- Creating a social media marketing strategy -- Representation of the brand -- Preparing for a long-term social media campaign -- Managing your social media campaign -- Benefits of social media teams -- Market segmentation -- Choosing the right media for your social media campaign -- Internal social media interfaces -- Preparing for paradigm shifts -- Diminishing returns of social media -- Consistency among all social media outlets -- Taking advantage of interactivity -- Increasing online discoverabililty -- Building a relationship -- Social media marketing strategies -- Diversification of social media content strategy -- Keeping up with the competition -- Developing brand loyalty through social media communication -- Transparency of social media marketing -- Updating social media efforts -- Sentiment analysis -- Measuring social media efforts -- Convergence of marketing, data, and technology -- Legal challenges with social media -- Marketing to a global segment -- Protecting the brand. |
| 520 ## - Summary |
|---|
| Summary |
This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the social aspects of internet marketing. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Internet marketing |
| General subdivision |
Social aspects. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Marketing |
| General subdivision |
Social aspects. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Social media |
| General subdivision |
Economic aspects. |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
Ferrara, Miranda Herbert, |
| Dates associated with a name |
1950- |
| Relator term |
editor. |
| 710 2# - ADDED CORPORATE NAME |
|---|
| Added corporate author |
Gale Group. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Title |
Gale business insights handbook of social media marketing. |
| Place, publisher, and date of publication |
Detroit : Gale/ Cengage Learning, 2013 |
| International Standard Book Number |
9781414499314 |
| 856 40 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
<a href="http://link.galegroup.com/apps/pub/5XFV/GVRL?sid=gale_marc&u=bilk_itc">http://link.galegroup.com/apps/pub/5XFV/GVRL?sid=gale_marc&u=bilk_itc</a> |
| Public note |
Click here to access |
| 260 ## - PUBLICATION INFORMATION |
|---|
| Place of publication |
Detroit : |
| Publisher |
Gale/ Cengage Learning, |
| Date |
2013. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Record control number |
(DLC) 2012048076 |
| 912 ## - |
|---|
| -- |
5XFV |
