Marketing communications in tourism and hospitality (Record no. 80374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03259nam a2200469 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | AH23091641 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200807100124.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr|||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071105s2009 ne a fsb 001|0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780080941813 (e-book) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | StDuBDSZ |
| -- | UkPrAHLS |
| 050 #4 - Library of Congress Classification | |
| Library of Congress Class mark | G155.A1 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | TRV |
| Source | ukslc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | TTVC |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KNSG |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KNSH |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | TTVC |
| Source | thema |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KNS |
| Source | thema |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | McCabe, Scott. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications in tourism and hospitality |
| Medium | [electronic resource] : |
| Subtitle | concepts, strategies and cases / |
| Statement of responsibility, etc | Scott McCabe. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xx, 300 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 8# - Summary | |
| Summary | This book is packed with detailed & extensive international case studies of strategies which illustrate the theories of marketing communications in tourism & hospitality & clearly shows examples of good and bad practice, such as lastminute.com, Starwood and Easyjet. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Agency responsible for reproduction | Askews and Holts. |
| Note about reproduction | Mode of access: World Wide Web. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Tourism |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Hospitality industry |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Communication in marketing. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Tourism |
| General subdivision | Marketing |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Hospitality industry |
| General subdivision | Marketing |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Communication in marketing |
| Form subdivision | Case studies. |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Travel and Tourism. |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Hotel & catering trades |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Hospitality & service industries |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 856 40 - ONLINE RESOURCE | |
| Uniform Resource Identifier | <a href="http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9780080941813">http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9780080941813</a> |
| Public note | Click here to access |
| 710 ## - ADDED CORPORATE NAME | |
| Added corporate author | Askews & Holts |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Amsterdam ; |
| -- | London : |
| Publisher | Butterworth-Heinemann, |
| Date | 2009. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available in printed form ISBN 9780750682770 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available online | Online Library | Online Library | Online Resources | 07/08/2020 | VLeBooks | 07/08/2020 | 07/08/2020 | E-book |
