Essentials of marketing (Record no. 81195)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03395nam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | AH25270659 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200807100707.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr|||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120502s2013 enka fs 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273728139 (e-book) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | StDuBDSZ |
| -- | UkPrAHLS |
| 050 #0 - Library of Congress Classification | |
| Library of Congress Class mark | HF5415 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Brassington, Frances. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Medium | [electronic resource] / |
| Statement of responsibility, etc | Frances Brassington, Stephen Pettitt. |
| 250 ## - EDITION | |
| Edition statement | 3rd ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xvi, 608 p. : |
| Other physical details | col. ill. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2007. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 8# - Summary | |
| Summary | Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Agency responsible for reproduction | Askews and Holts. |
| Note about reproduction | Mode of access: World Wide Web. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing. |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Business and Management. |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Sales & marketing |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Pettitt, Stephen. |
| 856 40 - ONLINE RESOURCE | |
| Uniform Resource Identifier | <a href="http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9780273728139">http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9780273728139</a> |
| Public note | Click here to access |
| 710 ## - ADDED CORPORATE NAME | |
| Added corporate author | Askews & Holts |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Harlow : |
| Publisher | Pearson, |
| Date | 2013. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available in printed form ISBN 9780273727644 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available online | Online Library | Online Library | Online Resources | 07/08/2020 | VLeBooks | 07/08/2020 | 07/08/2020 | E-book |
