MARC details
| 000 -LEADER |
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| fixed length control field |
03484nam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
BDZ0022988808 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200807100936.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m || d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140520s2014 enka o| 000 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
9781910158081 (PDF ebook) : |
| Terms of availability |
35.99 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| -- |
StDuBDSZ |
| Description conventions |
rda |
| -- |
pn |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KNSG |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
TRV |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KNS |
| Source |
thema |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal author |
Sharples, Liz, |
| Relator term |
author. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Strategic event creation / |
| Statement of responsibility, etc |
Liz Sharples, Philip Crowther, Daryl May, Chiara Orefice. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Oxford : |
| Name of producer, publisher, distributor, manufacturer |
Goodfellow Publishers, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Physical description |
1 online resource : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
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| Content type term |
still image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Source |
rdacarrier |
| 520 8# - Summary |
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| Summary |
Changes in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and, of course, an ever more competitive event marketplace. Couple these with CSR, social media, globalisation and technology and the reasons event creation is now a strategic and multilayered responsibility are clear. Strategic Event Creation is the contemporary textbook that recognises and articulates this changed reality for students and professionals. It moves away from an older paradigm of simply `making events work' and managing inputs to show a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals. This text is based on a carefully designed framework which- Delivers a clear overview of the key principles Integrates theory with industry voices, cases and the practitioner perspective Uses the lens of outcomes to anchor the role of inputs/processes/decisions/budgets Delivers clear learning summaries and highlights key questions for reflection The broadly based and experienced author team are widely engaged with the events industry whose voice and insights inform the book throughout. It is designed to move students and professionals beyond event organising to strategic event creation. As the event industry has progressed effective event operations become a prerequisite to exist rather than a recipe to succeed. It will be an essential text for students studying Events, Festival, Conference and Exhibition Management at all levels, and also of significant use to a wide range of students in Tourism, Hospitality and Marketing. The practical 'real world' perspective means that it can help venue managers, event creators (across many areas), experiential marketing professionals and conference / training managers gain a broader understanding of the business context in which they are competing. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Special events |
| General subdivision |
Management. |
| 650 #7 - SUBJECT HEADINGS |
|---|
| Subject term |
Travel and Tourism |
| 650 #7 - SUBJECT HEADINGS |
|---|
| Subject term |
Hospitality & service industries |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
Sharples, Liz, |
| Relator term |
author. |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
Crowther, Philip, |
| Relator term |
author. |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
May, Daryl, |
| Relator term |
author. |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
Orefice, Chiara, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9781910158067 |
| 856 40 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
<a href="http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781910158081">http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781910158081</a> |
| Public note |
Click here to access |
| 710 ## - ADDED CORPORATE NAME |
|---|
| Added corporate author |
Askews & Holts |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on CIP data; item not viewed. |
