Marketing Strategy and Competitive Positioning (Record no. 82321)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02481nam a2200433 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | AH37096555 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200807101542.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr|||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191210s2020 nju gs 000|0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292276571 (e-book) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Description conventions | rda |
| Modifying agency | UkPrAHLS |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJC |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV7 |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJC |
| Source | thema |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV7 |
| Source | thema |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Hooley, Graham, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Strategy and Competitive Positioning |
| Medium | [electronic resource] / |
| Statement of responsibility, etc | Graham Hooley, Brigitte Nicoulaud, John Rudd, Nick Lee. |
| 250 ## - EDITION | |
| Edition statement | 7th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Upper Saddle River : |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | 616 pages |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 520 8# - Summary | |
| Summary | Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Agency responsible for reproduction | Askews and Holts. |
| Note about reproduction | Mode of access: World Wide Web. |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Business and Management |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Business strategy |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Sales & marketing management |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Nicoulaud, Brigitte, |
| Relator term | author. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Rudd, John, |
| Relator term | author. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Lee, Nick, |
| Relator term | author. |
| 856 40 - ONLINE RESOURCE | |
| Uniform Resource Identifier | <a href="http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781292276571">http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781292276571</a> |
| Public note | Click here to access |
| 710 ## - ADDED CORPORATE NAME | |
| Added corporate author | Askews & Holts |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available in printed form ISBN 9781292276540 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available online | Online Library | Online Library | Online Resources | 07/08/2020 | VLeBooks | 07/08/2020 | 07/08/2020 | E-book |
