Essentials of marketing (Record no. 82435)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02864nam a2200445 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | AH37534088 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241009134152.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr|||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061027s2007 enka sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781408212134 (e-book) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| -- | StDuBDSZ |
| -- | UkPrAHLS |
| 050 #0 - Library of Congress Classification | |
| Library of Congress Class mark | HF5415 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Brassington, Frances. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Medium | [electronic resource] / |
| Statement of responsibility, etc | Frances Brassington and Stephen Pettitt. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Harlow : |
| Name of producer, publisher, distributor, manufacturer | Financial Times Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xiv, 545 p. : |
| Other physical details | col. ill. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 520 8# - Summary | |
| Summary | Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Agency responsible for reproduction | Askews and Holts. |
| Note about reproduction | Mode of access: World Wide Web. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing. |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Business and Management |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Sales & marketing |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Pettitt, Stephen. |
| 856 40 - ONLINE RESOURCE | |
| Uniform Resource Identifier | <a href="http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781408212134">http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781408212134</a> |
| Public note | Click here to access |
| 710 ## - ADDED CORPORATE NAME | |
| Added corporate author | VLeBooks |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available in printed form ISBN 9780273708186 |
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