Contemporary issues in branding / (Record no. 82984)

MARC details
000 -LEADER
fixed length control field	01915nam a2200325 i 4500
001 - CONTROL NUMBER
control field	BDZ0039970185
003 - CONTROL NUMBER IDENTIFIER
control field	StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210317124910.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	191216s2020 enka f b 001\|0\|eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781138368545 (pbk.) :
Terms of availability	£34.99
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Language of cataloging	eng
Transcribing agency	StDuBDS
Modifying agency	StDuBDSZ
Description conventions	rda
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.1255
Item number	.C665 2020
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	23
245 00 - TITLE STATEMENT
Title	Contemporary issues in branding /
Statement of responsibility, etc.	edited by Pantea Foroudi and Maria Palazzo.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London :
Name of publisher, distributor, etc.	Routledge,
Date of publication, distribution, etc.	2020.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 299 pages :
Other physical details	illustrations (black and white) ;
Dimensions	25 cm
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
336 ## - CONTENT TYPE
Content type term	still image
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc.	Recognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research design are assessed, including both qualitative and quantative methods. Proposing a mixture of theory and practice with international case studies, this book is an invaluable companion for advanced undergraduate and postgraduate students, academics of marketing and strategic brand management, as well as managers and decision makers globally.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing channels.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Foroudi, Pantea,
Dates associated with a name	1974-
Relator term	editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Palazzo, Maria,
Relator term	editor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Suppress in OPAC	Do not suppress

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Hockney Library	Hockney Library	Main Floor	12/11/2020	3	34.99		658.827/CON	7412338680	28/02/2022	34.99	12/11/2020	2 week loan
		Dewey Decimal Classification			Hockney Library	Hockney Library	Main Floor	12/11/2020		34.99		658.827/CON	7412338699	12/11/2020	34.99	12/11/2020	2 week loan

Contemporary issues in branding / (Record no. 82984)

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