MARC details
| 000 -LEADER |
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| fixed length control field |
02337cam a2200457 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
GVRL5XFA |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MiFhGG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201125151420.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr un ---uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130329s2013 miu obe 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781410389336 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781410389343 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)845061311 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UtOrBLW |
| Transcribing agency |
UtOrBLW |
| Modifying agency |
MiFhGG |
| 050 #4 - Library of Congress Classification |
|---|
| Library of Congress Class mark |
HF5837 |
| 130 0# - MAIN ENTRY--PREFERRED TITLE |
|---|
| Preferred title |
Encyclopedia of major marketing campaigns. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Encyclopedia of major marketing strategies. |
| Number of part/section of a work |
Volume 4 |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc |
Matthew Miskelly, editor. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Farmington Hills : |
| Name of producer, publisher, distributor, manufacturer |
Gale/Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Physical description |
1 online resource (447 pages) ; |
| Other physical details |
illustrations (chiefly colour) |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdasource |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
computer |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
online resource |
| 490 0# - SERIES TITLE |
|---|
| Series statement |
Gale virtual reference library |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-3, edited by Thomas Riggs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - Summary |
|---|
| Summary |
A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "stories" by professors. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Advertising campaigns |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
21st century. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Advertising campaigns |
| General subdivision |
History |
| Chronological subdivision |
21st century. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Marketing |
| General subdivision |
History |
| Chronological subdivision |
21st century |
| Form subdivision |
Encyclopedias. |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
Miskelly, Matthew, |
| Relator term |
editor. |
| 710 2# - ADDED CORPORATE NAME |
|---|
| Added corporate author |
Gale Group. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Title |
Encyclopedia of major marketing strategies. |
| Place, publisher, and date of publication |
Detroit : Gale/Cengage Learning, 2013 |
| International Standard Book Number |
9781414499215 |
| 856 40 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
<a href="https://go.gale.com/ps/i.do?p=GVRL&sw=w&u=bilk_itc&v=2.1&it=etoc&id=GALE%7C8OHU&sid=GVRL">https://go.gale.com/ps/i.do?p=GVRL&sw=w&u=bilk_itc&v=2.1&it=etoc&id=GALE%7C8OHU&sid=GVRL</a> |
| Public note |
Click here to access |
| 260 ## - PUBLICATION INFORMATION |
|---|
| Place of publication |
Detroit : |
| Publisher |
Gale/Cengage Learning, |
| Date |
2013. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Encyclopedia of major marketing campaigns. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Record control number |
(DLC) 2013011846 |
