Fundamentals of marketing / (Record no. 83968)

MARC details
000 -LEADER
fixed length control field	01928nam a22003738i 4500
001 - CONTROL NUMBER
control field	BDZ0045616702
003 - CONTROL NUMBER IDENTIFIER
control field	StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210805124147.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	201204s2021 enka f b 001\|0\|eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780198829256 (pbk.) :
Terms of availability	�41.99
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Language of cataloging	eng
Transcribing agency	StDuBDS
Modifying agency	StDuBDSZ
Description conventions	rda
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.B3 2021
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Source	ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Baines, Paul,
Dates associated with a name	1973-
Relator term	author.
245 10 - TITLE STATEMENT
Title	Fundamentals of marketing /
Statement of responsibility, etc.	Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti.
250 ## - EDITION STATEMENT
Edition statement	Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford :
Name of publisher, distributor, etc.	Oxford University Press,
Date of publication, distribution, etc.	2021.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date	202101
300 ## - PHYSICAL DESCRIPTION
Extent	408 pages :
Other physical details	illustrations (black and white, and colour) ;
Dimensions	25 cm
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
336 ## - CONTENT TYPE
Content type term	still image
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
500 ## - GENERAL NOTE
General note	Previous edition: 2017.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc.	Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organisation can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling 'Marketing' by Baines, Fill, and Rosengren, this book is a complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business and Management.
Source of heading or term	ukslc
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Fill, Chris,
Relator term	author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Rosengren, Sara,
Relator term	author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Antonetti, Paolo,
Relator term	author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Suppress in OPAC	Do not suppress

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Hockney Library	Hockney Library	Main Floor	12/05/2021	3	41.99	658.8/BAI	7412455520	23/09/2022	41.99	12/05/2021	2 week loan
		Dewey Decimal Classification			Hockney Library	Hockney Library	Main Floor	12/05/2021		41.99	658.8/BAI	7412455512	23/09/2022	41.99	12/05/2021	2 week loan

Fundamentals of marketing / (Record no. 83968)

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