Influencing shopper decisions : (Record no. 86212)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01481nam a22003138i 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0048972712 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220705143057.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211201s2022 enk f 000|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781398603615 (pbk.) : |
| Terms of availability | �22.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| 050 #4 - Library of Congress Classification | |
| Library of Congress Class mark | HF5415 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Brooks, Rebecca, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Influencing shopper decisions : |
| Subtitle | unleash the power of your brand to win customers / |
| Statement of responsibility, etc | Rebecca Brooks, Devora Rogers. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Publisher | KoganPage, |
| Date | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xx, 184 pages |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 520 8# - Summary | |
| Summary | Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In this book, the authors are market researchers who reveal how brands can help shoppers say 'yes' by better understanding consumer decision-making. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Advertising. |
| 650 #7 - SUBJECT HEADINGS | |
| Subject term | Business and Management. |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Rogers, Devora, |
| Relator term | author. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 202204 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hockney Library | Hockney Library | Main Floor | 09/06/2022 | 48 | 22.99 | 658.8/BRO | 7412325260 | 23/09/2022 | 22.95 | 09/06/2022 | 2 week loan |
