The corporate brand / Nicholas Ind.
Publication details: Basingstoke : Macmillan Business, 1997.Description: xi, 184p : ill. ; 24 cmISBN:- 0333674723 :
- 9780333674727
- 21
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.827/IND (Browse shelf(Opens below)) | Available | 7411021934 |
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| 658.827/HAI Brand failures : | 658.827/HAI Brand failures : | 658.827/HAI Brand royalty : | 658.827/IND The corporate brand / | 658.827/JAF National image and competitive advantage : the theory and practice of country-of-origin effect / | 658.827/JOH Contemporary brand management / | 658.827/KAP Strategic brand management : creating and sustaining brand equity long term / |
Bibliography: p179. - Includes index.
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