The marketing of services : a total approach to achieving competitive advantage.
Series: McGraw-Hill marketing for professionals seriesPublication details: London : McGraw-Hill, 1997.Description: xviii,254p : ill. ; 23 cmISBN:- 0077090845 :
- 9780077090845
- 20
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.802/IRO (Browse shelf(Opens below)) | Available | 7411065311 |
Browsing Hockney Library shelves, Shelving location: Library Store (Please ask to see) Close shelf browser (Hides shelf browser)
| 658.802/HOF Essentials of services marketing / | 658.802/HOF Essentials of services marketing / | 658.802/INT Integrated marketing communications. | 658.802/IRO The marketing of services : | 658.802/KEN Marketing in small businesses / | 658.802/MAC The marketing planner / | 658.802/MAC Marketing plans : how to prepare them, how to use them / |
Published in association with the Marketing Society.
Includes bibliographical references and index.
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