Marketing operations.
Series: CIM companionPublication details: Cookham : CIM Publishing, 2002.Description: 312 p ; 21 cmISBN:- 0902130943
- 9780902130944
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 658.8/MAR (Browse shelf(Opens below)) | Available | 7411452544 |
"This companion is written to complement the recommended core text by Kotler, Armstrong, Saunders and Wong, Principles of matketing (2nd ed, Prentice-Hall, 2000)" - p.1.
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