Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

By: Publication details: London : Kogan Page, 2003.Description: viii, 310 p. ; 24 cmISBN:
  • 0749439270 :
  • 9780749439279
Subject(s): DDC classification:
  • 21
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Item type Home library Class number Status Date due Barcode
2 week loan Hockney Library Library Store (Please ask to see) 658.827/HAI (Browse shelf(Opens below)) Available 7411455519

Includes bibliographical references and index.

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