New consumer marketing : managing a living demand system / Susan Baker with Margrit Bass.
Publication details: Chichester : John Wiley & Sons, c2003.Description: xii, 204p : ill. ; 24 cmISBN:- 0470844825
- 9780470844823
- 21
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| 658.8/BAK Marketing : an introductory text / | 658.8/BAK Marketing strategy and management / | 658.8/BAK The marketing manual / | 658.8/BAK New consumer marketing : | 658.8/BAK Marketing strategy and management / | 658.8/BAK Marketing : an introductory text / | 658.8/BAR Services marketing : |
Includes bibliographical references and index.
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