The marketing of sport / edited by John Beech and Simon Chadwick.
Publication details: Harlow, England : Prentice Hall/Financial Times, 2007.Description: xxxv, 555 p. : ill. ; 25 cmISBN:- 9780273688266 (pbk.) :
- 027368826X (pbk.)
- 22
- GV716
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 796.0698/MAR (Browse shelf(Opens below)) | Available | 7411754435 |
Browsing Hockney Library shelves, Shelving location: Main Floor Close shelf browser (Hides shelf browser)
| 796.0694/LEA Leadership in sport / | 796.0698/BLA Sport marketing / | 796.0698/BLA Sport marketing / | 796.0698/MAR The marketing of sport / | 796.0698/MUL Sport marketing / | 796.0698/MUL Sport marketing / | 796.0698/SMI Introduction to sport marketing. |
Includes bibliographical references and index.
Introduction: The marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relatio[trunc].
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