Marketing essentials / Sally Dibb and Lyndon Simkin.

By: Contributor(s): Publication details: Australia ; London : South-Western Cengage Learning, c2009.Description: xviii, 457 p. : col. ill. ; 26 cmISBN:
  • 9781408011508 (pbk.) :
  • 1408011506 (pbk.) :
Subject(s): DDC classification:
  • 22
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Formerly CIP. Uk

Includes bibliographical references and index.

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