Culture and consumption II : markets, meaning, and brand management / Grant McCracken.
Publication details: Bloomington, Ind. : Indiana University Press ; Chesham : Combined Academic [distributor], 2005.Description: x, 226 p. : ill. ; 23 cmISBN:- 0253345669 (hbk.) :
- 025321761X (pbk.) :
- 9780253345660
- 9780253217615
- 22
- HC79.C6 M384 2005
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 339.47/MAC (Browse shelf(Opens below)) | Available | 741194899X |
Formerly CIP. Uk
Includes bibliographical references (p. [193]-220) and index.
Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value.
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