Conferences and conventions : a global industry / Tony Rogers.

By: Series: Events management seriesPublication details: Amsterdam ; London : Butterworth-Heinemann, 2008.Edition: 2nd edDescription: xix, 400 p. : col. ill., col. ports. ; 25 cmISBN:
  • 9780750685443 (pbk.) :
  • 0750685441 (pbk.) :
Subject(s): DDC classification:
  • 22
Summary: This edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi, as well as new material including web marketing, procurement and ROI and corporate and social responsibility.
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2 week loan Hockney Library Library Store (Please ask to see) 394.2/ROG (Browse shelf(Opens below)) Available 7411929669

Previous ed.: 2003.

Includes bibliographical references and index.

This edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi, as well as new material including web marketing, procurement and ROI and corporate and social responsibility.

Specialized.

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