Business to business marketing : a value-driven approach / Wim G. Biemans.
Publication details: London : McGraw-Hill Higher Education, c2010.Description: xxii, 362 p. : ill. ; 27 cmISBN:- 9780077121891 (pbk.) :
- 0077121899 (pbk.) :
- 22
Item type | Home library | Class number | Status | Date due | Barcode | |
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2 week loan | Hockney Library Library Store (Please ask to see) | 658.804/BIE (Browse shelf(Opens below)) | Available | 7411972440 | ||
2 week loan | Hockney Library Library Store (Please ask to see) | 658.804/BIE (Browse shelf(Opens below)) | Available | 7411972459 |
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658.802/WEI Handbook of market segmentation : | 658.802/YES Integrated marketing communications 2000-2001 / | 658.804/BIE Business to business marketing : | 658.804/BIE Business to business marketing : | 658.804/HUT Business marketing management : | 658.804/VIT Business to business marketing : analysis and practice in a dynamic environment / | 658.804/VIT Business-to-business marketing : |
Includes bibliographical references and index.
Specialized.
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